Vertical and Horizontal Integration

Key Words

·         Conglomerate

·         Parent Company

·         Subsidiary –smaller companies under main Parent Company

·         Vertical integration –Two firms in the same industry but at different stages of production come together. E.g. a television studio may buy up a production company that produces some of its television programmes.

·         Horizontal integration – Two firms in the same industry

Integration – merging together – the act of being together, not the act of coming together. E.g. If a company is well integrated, all the departments work well together (Times Warner)

Harry Potter Moodboard

This mood board demonstrates how the rights to Harry Potter content have been sold by Warner Bros. to other institutions, allowing the development of merchandise and memorabilia.